Navigating the Complexity Common Challenges in White Label PPC

The main complexity and common challenge in White Label PPC management arises from rebranding a product or service. This is a third-party arrangement, as the product or service is provided by a company or sales platform that owns the brand.

For a White Label PPC Agency, it is a challenging matter because the company that owns the brand does not come into the picture in the ad-click scenario. Your agency digitally runs, manages, and optimizes the PPC (Pay-Per-Click) job. This is indeed difficult!

Business platforms are now turning digital, with the main focus on relying heavily on online ad promotion to generate queries and conversions. Every sales outfit is competing to promote their brands. This trend is making the digital advertisement space for products or services overcrowded.

A recent report has projected that digital advertising, including White Label PPC services, is likely to touch $786 billion by 2026.

The challenge for an agency begins immediately after the brand promotion job is outsourced to the brand owner or a company. The agency has to work in a limited space to promote the brand. In this brand-galore ad space, your White Label PPC agency has to facilitate the robust trend in ad clicks, which is very difficult. This makes the operational procedure of PPC management quite challenging. 

Unless your agency has the expertise, digitally innovative skills, and efficient manpower, your challenges may appear big. 

Though an agency faces several challenges, here are five most difficult challenges:

i. Brand Customization: A brand has to be customized within a very short period, and that too in an overcrowded digital ad space. This customization becomes a major challenge as the ad space is crowded with well-known brands. If you manage a smaller company’s brand, you face much difficulty as people don’t know it. Brand customization requires time, space, and outside search engine optimization. Brand promotion can be quick if advertised in the media, including electronic media. If your client has not done brand promotion through media, you face the challenge of brand customization through the PPC module.

ii. Client Retention: This is a significant challenge as the customer has given you a particular time frame to optimize its brand, which is not so popular among the people. This brand has every reason to be outshined by the brand of a similar product or service made available by a big and well-reputed company. But your client does not understand this. As a result, if your agency fails to give optimum results within a given or predetermined period, you stand the chance of losing your client.

iii. Brand Evolution Factor: An old company producing certain commodities or catering services has popularized the brands. If your agency handles the account of a newly-born or lesser-known company, you must walk the extra mile to popularize its brands. Here, your brand is directly competing with established brands. Without realizing that brand evolution requires time and cannot be promoted overnight, your client may pressure you to optimize its brand.

This factor of brand evolution poses a major challenge to your agency. A brand evolves as the company’s number of years in business grows. This results in brand consolidation. But you may be handling a startup or a new company. Naturally, its brand has not evolved over the years, posing you a major task to optimize the brand-click.

iv. Quality Issue of Product & Service: If your client is not transparent with you regarding the standard of its products and services, you face a big challenge in promoting the brands. You, not the producer of products and services, cannot guarantee its quality (unless the producer issues it). 

This issue of product/service quality credibility is a big problem faced by White Label PPC agencies. It is challenging as you don’t know much about the quality of the brand you are promoting through PPC modulation. Another problem is that your agency has no legal right to know about the brand’s quality as a vendor or third party.

v. Liability Challenge: As a white-label PPC agency, you face liability of several types, the primary among them being fewer ad clicks. As a small company, your client may not be spending on advertisements in newspapers, magazines, or television channels, yet wants you to optimize the ad clicks. This clicking job is a big liability as your client has not done much to promote the brand through the media. But your agency is liable for low hits on the brand advertisement. Your client may blame you for mismanagement in PPC modulation, resulting in fewer clicks on the advertisements. Most of the agencies engaged in White Labeling face this challenge.

These are the major challenges faced by a White Label PPC agency. Being a powerful digital marketing technique, many companies are now engaged in White Labeling. This creates a complex situation for the agencies. But every business has its challenges and complexities. You, too, have to face them to stay in competition. Your best answer to the challenges is to develop ad-click expertise, promote the advertisement in a large geography, do a demographic mix (bring in different age groups to click the advertisement), and continuously engage in brand promotion through SEOs with uncommon and meaningful keywords.

Conclusion

White Labeling is a modern and digital way of marketing promotion through ad clicks. A manufacturer or company usually outsources this job to a White Label PPC agency. 

Since you are not being given full control of the brand you are promoting, you face several challenges in PPC modulation and optimization. As a cheap method of brand promotion, the PPC module is gaining popularity worldwide. As a result, the importance of White Labeling is also on the rise. So, what are you waiting for? Get in touch with a PPC expert today!