Hailey Welch Net Worth From Viral Fame to Entrepreneurial Success
Hailey Welch Net Worth, better known as the “Hawk Tuah Girl,” is a testament to the unpredictable nature of internet fame. What began as a spontaneous remark during a street interview in Nashville has catapulted her into the limelight, leading to significant financial success. As of 2025, her net worth is estimated to be between $500,000 and $12.5 million, reflecting her rapid ascent in the digital and entertainment spheres.
The Rise to Fame
In June 2024, Hailey Welch then 21, was working at a spring factory in Belfast, Tennessee. Her life took a dramatic turn when she participated in a street interview with Tim & Dee TV during the CMA Music Festival. Asked about a move that would excite a man in bed, Hailey responded with the now-iconic phrase, “You gotta give ’em that ‘hawk tuah’ and spit on that thang.” The candid and humorous reply quickly went viral, earning her the moniker “Hawk Tuah Girl” .
Sources of Income
1. Merchandise Sales
Capitalizing on her newfound fame, Hailey launched a merchandise line featuring her catchphrase. Partnering with Tennessee-based apparel company Fathead Threads, she sold over $65,000 worth of merchandise within the first few weeks . Her online store, 16 Minutes Life, offers items like T-shirts, hats, hoodies, and crewnecks, with prices ranging from $30 to $55 .
2. Public Appearances and Events
Hailey’s viral status led to paid public appearances. In July 2024, she earned $30,000 for her debut appearance at the Daer Dayclub in Hollywood, Florida. She also hosted a meet-and-greet event in New York, generating over $30,000 in revenue .
3. Social Media and Brand Partnerships
With a substantial following on platforms like Instagram, TikTok, and X (formerly Twitter), Hailey monetizes her presence through sponsored posts and brand partnerships. For instance, she secured a deal with the snack kit brand Lunchly .
4. Podcast Ventures
In September 2024, Hailey launched the “Talk Tuah” podcast under Jake Paul’s media company, Betr. The podcast features celebrity interviews and discussions on various topics. As of early 2025, the YouTube channel associated with the podcast boasts over 200,000 subscribers and has garnered millions of views .
5. Cryptocurrency Endeavor
In December 2024, Hailey ventured into the cryptocurrency space by launching a meme coin named $HAWK. The coin initially surged to a market cap of nearly $500 million but experienced a significant crash shortly after, leading to accusations of a “pump and dump” scheme. However, the U.S. Securities and Exchange Commission (SEC) found no evidence of fraud in its investigation .
Media Appearances and Collaborations
Hailey’s viral fame opened doors to various media opportunities. She has been featured in major publications, including Rolling Stone, and has made appearances on television shows like “Jimmy Kimmel Live!” . Additionally, she has collaborated with celebrities such as Shaquille O’Neal, joining him during a DJ set in Nashville, and country singer Zach Bryan, performing on stage with him .
Personal Life and Future Plans
Born on July 12, 2002, Hailey Welch is currently 22 years old. She continues to reside in her hometown of Belfast, Tennessee, often emphasizing her desire to maintain a grounded lifestyle despite her fame. In interviews, Hailey has expressed interest in expanding her brand into the lifestyle and wellness sectors, with a focus on sustainability. She has also hinted at future projects, including a documentary titled “DocTuah,” which aims to delve deeper into her rise to fame and the experiences that have shaped her journey .
Controversies and Public Scrutiny
Hailey’s rapid rise to fame has not been without its challenges. The launch of the $HAWK cryptocurrency faced significant backlash due to its sudden devaluation, leading to public criticism and legal scrutiny. Hailey addressed the situation by expressing regret over the incident and emphasizing her commitment to transparency and accountability .
Net Worth Overview
| Source of Income | Estimated Earnings |
|---|---|
| Merchandise Sales | $65,000+ |
| Public Appearances | $30,000+ per event |
| Social Media and Brand Deals | Variable |
| Podcast Revenue | Variable |
| Cryptocurrency Ventures | Variable |
| Total Estimated Net Worth | $500,000 – $12.5 million |
Conclusion
Hailey Welch’s journey from a spring factory worker to a viral internet sensation is a remarkable story of seizing opportunity and navigating the complexities of sudden fame. While her net worth varies depending on the source, it is clear that Hailey has effectively leveraged her viral moment into a multifaceted career. Her story serves as an example of how digital platforms can transform individuals into influential public figures, provided they can adapt and manage the challenges that come with such rapid success.